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SEO Audit

Basic on-page SEO audit for any URL — checks meta tags, headings, canonical tags, structured data signals and more.

What this audit checks

Six on-page signals Google uses directly to evaluate and rank your page.

Title tag

Length, keyword placement and uniqueness. The title tag is the single most important on-page SEO element — it appears as the clickable headline in search results.

Meta description

Character count and whether a description exists. Without one, Google auto-generates a snippet — usually unhelpful for click-through rate.

H1 heading

Checks for exactly one H1. A missing or duplicate H1 is one of the most common and most easily fixed on-page issues on WordPress and Shopify sites.

Canonical tag

Confirms a self-referencing canonical is set. Prevents duplicate content issues across similar URLs — especially critical on shop pages with filter variants.

Open Graph tags

Checks og:title, og:description and og:image. Critical for how links appear when shared on LinkedIn, Facebook and in Slack messages.

Structured data

Detects JSON-LD blocks. Signals to Google that the page contains machine-readable information — the foundation for rich results in search.

How to act on the results

An audit result is only valuable when it leads to concrete improvements.

Start with the failures

Red items are direct ranking signals that are missing or incorrect. Fix these first — they have the most impact and are usually a five-minute edit.

Warnings are quick wins

Yellow items are present but suboptimal. Often a short text edit moves them to green — for example a title tag that is five characters too long.

Green checks confirm the baseline

Passed items mean Google can read that signal correctly. Keep these in place and make sure future changes do not accidentally break them.

Before calling an agency or making manual fixes, a quick on-page check shows you where to start. This audit scans any public URL and reviews: page title length and quality, meta description, H1 and H2 heading structure, canonical tag, Open Graph tags, robots meta directive, JSON-LD structured data signals and image alt attributes. You get a scored overview of passed checks, warnings and failures — a useful starting point, not a replacement for a full technical SEO audit by a specialist.

Frequently asked questions about the SEO audit

What is on-page SEO?+
On-page SEO covers all optimisations made directly on a web page — title tags, meta descriptions, heading structure, internal linking, structured data and content quality. It is distinct from off-page SEO (backlinks) and technical SEO (crawlability, Core Web Vitals).
How important is the title tag for rankings?+
The title tag remains one of the strongest on-page ranking signals. Google uses it to understand the page topic and shows it as the clickable headline in search results. A well-written title with the primary keyword near the front, kept under 60 characters, improves both rankings and click-through rate.
Does a missing meta description harm rankings?+
A missing meta description doesn't directly affect rankings, but it does affect click-through rate. Without one, Google auto-generates a snippet from the page — often unflattering. A compelling 140–160 character description with your target keyword increases the chance of users clicking your result.
Why does this tool only check on-page signals?+
Server-side checks — crawl budget, Core Web Vitals, index status, backlinks — require authentication, Search Console access or long crawls. This tool is a fast, no-login first check that catches the most common and most easily fixed issues in seconds.
How often should I run an SEO audit?+
After any major content change, new page launch or CMS update. For high-traffic pages, monthly is sensible. For service pages or landing pages on WordPress or Shopify, quarterly audits catch regressions before they compound.

This tool provides an automated analysis for orientation purposes only. Results may be incomplete or inaccurate. This does not constitute legal, technical, or professional advice of any kind. NEXITO MEDIA LLC accepts no liability for decisions made based on tool results.

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